Redefining Jewellery: Creativity,
Sustainability & Innovation
Dojaa was born from a desire to break boundaries in both luxury and everyday jewellery. Frustrated by the
lack of creativity in the industry, I set out to create something different – jewellery that challenges tradition,
embraces individuality, and redefines what luxury can be.
At Dojaa, jewellery is for all. Designed with a unisex approach, each piece focuses on surfaces, textures, and
innovative materials, blending repurposed elements with precious gemstones to give new life to forgotten
materials. Sustainability and craftsmanship are at the heart of everything we create.
This isn’t about following trends – it’s about creating them. Dojaa is for those who want jewellery that speaks to
their uniqueness, who believe that true style is defined by the wearer, not the industry.


